Search For HireTM
Prepared for Jeremy Jackson, JD Plumbing Partners

A paid search leadwho clears thetechnical bar.

You are good at hiring the human. The gap is finding people who can actually do the thing at $150k+. That is the part we take off your plate. Short, direct, and ready to sign, because that is how you told us you buy.

Role Paid Search Program Lead Reports to Jeremy Jackson Team 4 PPC specialists from 19 October Referred by Matt Larson Date 6 October 2026

What we heard.

Your business in your own words, so you can check we were listening before we ask you to sign anything.

JD Marketing Partners, trading as JD Plumbing Partners, does marketing for the trades: plumbing, HVAC, electrical, roofing, tree service. About 40 remote FTEs, just shy of 400 partners, and roughly $80 million a year in paid search under management. One package, month to month, no percentage of media. Retention is strong because the incentives are honest.

You did not build an agency because you wanted to be marketers. You built a business, LTV over CAC, acquisition and sales model first. It has doubled every year for three years and the middle-management layer now has to be staffed out so you and Derek can step back from day-to-day PPC.

The PPC team is hub and spoke. Their customer is the Client Success Manager, not the partner. The new lead owns strategy and outcomes across the whole book, runs it through the existing team, and does not carry a book of accounts. Culturally: radical candor, direct, accountable, wants to win. Someone who goes inward when challenged will not work.

"We're really good at hiring the human. If you guys can bring the right technical candidates, that's where you're going to bridge the gap."

Jeremy Jackson, 5 October

"Any agency is only as valuable as its employees. Your people are everything."

Jeremy Jackson, 5 October

"You get hit, you hit back. Let's get energy into it. Let's go fix it."

Jeremy Jackson, 5 October
400
partners across the US trades, 35 to 40% live on PPC at any time
$80M
a year in paid search managed, with no percentage of media
67%
growth this year, after doubling for three years running
90min
your whole interview process, three stages. We match that pace.

The role on one page.

This is the brief we headhunt from. Anything wrong here, tell us on the onboarding call and we fix it before the first approach goes out.

MANDATE

Own paid search strategy and outcomes across the book

Lead a four-person PPC team, two of them senior hands-on specialists with long trades lead-gen experience. Own performance. Use the team to deliver it. Take the middle-management layer off the founders. No personal book of accounts.

SCALE

$3k to $150k a month per partner

From four-truck shops to 100-truck operations. Disciplined spend: no PPC until a partner can reach 15 to 20 conversions in a rolling 30 days. Largely Google Ads. LSA is processitized in house and not a required skill.

Must-haves

  • Deep, current Google Ads expertise. Still in the accounts. Clears a real technical screen before you ever meet them.
  • Has run strategy across a large multi-account book. Not just managed their own accounts well.
  • Local lead gen. Home services is great. Trades-specific is amazing.
  • High accountability. Takes direct feedback, pushes back with energy, competitive, wants to win.

Nice-to-haves

  • LSA experience. A bonus, not a requirement.
  • Franchise or multi-location in-house background, building playbooks across 200+ locations. A close parallel to your model.
  • Agency experience, with adaptability checked. You do not want someone dogmatic who already knows best.

Red flags we screen out

  • Goes inward or clams up when challenged.
  • Wants to be the genius on the client call. The CSMs own the partner relationship. This role is head down on the bigger thing.
  • Strong on talk, weak on the technical. The exact profile you have rejected at $125k to $150k, repeatedly.

What we sell them on. A business doubling every year, a middle-management layer being created for the first time, owner access to two founders who let the data drive, comp designed so nobody can out-offer them, and no agency theatre. That is a rare pitch for a PPC leader. It will land.

How we run the search.

We are headhunters, not a recruitment agency. Your role will not be posted anywhere. We go and find the people who are employed, paid well and not looking.

Onboarding call

Jeremy, Derek if he can make it, and our two recruiters. We build an outcome-focused scorecard: what this person delivers at 3, 6 and 12 months, and the five objectives that define success. Then a tailored job brief in your words, lightly sanitized.

The headhunt

52,000 SEO and paid media professionals in our private network, built over five years. Plus a targeted list of PPC leaders inside trades and home-services agencies and multi-location in-house teams, including the competitors you mentioned.

Technical vetting

Industry-backed assessment across 10 to 12 PPC sub-topics, scored and recorded on video. Live account scenarios, not quiz questions. Nobody reaches you without clearing it.

Your shortlist

Each candidate arrives with their scorecard, the interview recording, what they answered well and where they struggled, their portfolio and trophy case, and the quote that made us sit up. Move forward or reject in one click.

Your three stages

Your 30 to 40 minute conversation, 20 minutes with Derek, then the technical interview. We schedule around your calendars and keep candidates warm between stages.

Offer and first 90 days

We manage the offer, the notice period and the start. Then we hand over a 90-day roadmap built from the scorecard so the lead's first quarter is measured against what you actually hired them for.

Timeline.

You are fast movers and so are we. Move at pace is one of our core values. These are the targets we hold ourselves to when the client keeps pace with us.

1
DAY 0

Sign and activate

Agreement signed, $2,500 activation paid. The team starts building the brief that day.

2
WITHIN 1 WEEK

Onboarding call

Scorecard, job brief, salary band and title confirmed. Headhunt goes live straight after.

3
2 WEEKS AFTER ONBOARDING

First shortlist

Vetted candidates on your board with recordings and scorecards. Your 90-minute process begins.

4
INSIDE 25 TO 30 DAYS

Offer

95% of our roles are filled within 25 days. Fast feedback from your side is what keeps us on that number.

Investment.

Exactly as discussed on the call. Both packages are below. Our recommendation is Gold: you are hiring a department head you have not been able to hire yourself, and a year of cover is worth the 5%. Your call.

Silver
20%of first-year salary
12-week rebate period
  • Full headhunt, technical vetting and recorded shortlist
  • Outcome scorecard and tailored job brief
  • Offer management and 90-day roadmap
  • $2,500 activation fee, counted against the total fee
  • Rebate applies to the first candidate placed
  • 12-month replacement guarantee
RECOMMENDED
Gold
25%of first-year salary
12-month replacement guarantee
  • Everything in Silver
  • 365 days, butt in seat. If it goes wrong for performance reasons inside the first year, we run the same process again free of charge
  • One replacement, applies to the first placement
  • $2,500 activation fee, counted against the total fee
  • Over 200 placements, 5 replacements ever needed
Second role: technical SEO

Same terms per role, Silver or Gold, your choice each time. Send the brief when it is ready and we add it to the same agreement. Technical SEO is where we started, so it fits.

Work the numbers
$140kConfirm the band on the onboarding call$200k
Gold fee at 25%
$42,500
Activation feeThe "we're serious" fee. Counted against the total, not on top
$2,500
Due on placementFee minus the activation already paid
$40,000

Fees are a percentage of first-year base salary. Full terms are in the agreement that accompanies this proposal.

Why Search For Hire.

You came to us on Matt Larson's recommendation. Here is what that recommendation is built on.

HENNESSEY DIGITAL

Senior hire in 25 days

257 candidates sourced and assessed. Top 10 submitted, 3 to final. 70% of submissions reached interview against an industry average of 20 to 30%. They came back, and so did their PE portfolio.

RANKINGS.IO

3 paid search specialists placed

For Chris Dreyer, who put it on record: "They have transformed our hiring process, allowing us to find and recruit the top 1% of talent."

1122 MARKETING

Senior LSA hire in 23 days

The leading LSA agency in US legal, 50+ law firm clients, measured on signed cases. One placement in 23 days, then a multi-hire partnership.

200+
placements into the best agencies and brands in the US and UK
95%
of roles filled within 25 days
5
replacements ever needed under the guarantee
52k
search marketers in our private network

Search For Hire combined the rigor of great search firms with access to an exceptional talent pool in our target vertical. This is a very rare combination.

Matt Larson, Head of Operations, Herringbone

After three failed hires, these guys found us a rockstar. A great fit both technically and culturally.

Christine King, COO, StorIQ

Firstly, they do NOT spray and pray. They take a super methodical approach to first aligning on what the role needs.

Chirag Kulkarni, Founder, TACO
Next steps

Let's go find your lead.

The agreement is in your inbox alongside this page. Sign it, pay the activation, and Daris books the onboarding call.